Philosophy and Principles

We envisage that an excellent corporation is always seeking for a good relationship encircled among its good employees, management and society. We believe such a corporation can only survive and flourish in the fierce competition of the business world. It must operate with its strong supportive corporate spirit evolving itself according to our time really needs the most. Taishin's deployment of everyday business operation is being conducted based upon "The Three Corporate Philosophy" and "Corporate Standards of Conduct" mentioned hereunder:

The Three Corporate Principles

• We perceive and respond swiftly to changes and needs of our society. We strive to stabilize corporation's management and development, thus we can contribute to the globalization of the society.
• We respond to win clients' trust by offering our honest sales activities and providing innovative and sophisticated services.
• We highly educate employees respecting each one's character and personality, while evaluating fields in their specialty, sense of innovation and creativeness.

Corporate Standards of Conduct

"Taishin's Corporate Standards of Conduct" is the daily operations guideline speculating our corporate philosophy in details that all the management and employees can follow.

• Abide by laws and rules
  
  • We avoid unethical conducts, while we prioritize to abide by laws and rules of the nation, which supersede all company's operational activities.
    
  • We do not allow any anti-social behaviors, against which we display strict measures, while we maintain a sound relationship with our incumbent political and administrative authorities.
    
• Aiming at profitable growth
  
  • We aim at benefits of corporation's operation that lead to its growth. Every each one of the management and employees makes his or her utmost responsibility.
    
  • We operate "Customer comes first" policy, while we try our best to serve and send new items and services in good quality that the market needs the most.
    
  • We stand firm in corporation's mid-to-long term perspective/plan striving to develop new markets and fields of the business, while capturing changes of the needs of the market adequately.
    
• Perform CSR as a ecological company
  
  • We strive to eliminate excessive services and to reduce cost of every transaction in business, and contribute to the development of the industry in marine products and the distribution system.
    
  • We create safe merchandise/goods that are ecologically user-friendly both to the humans and the environment, thus those can be returned back to the society.
    
  • We involve aggressively in the activities of the environmental protection.
    
• Keep one's own point of view and create a vibrant corporate system
  
  • We deepen our own perspectives, establish our own ideas and act purposefully.
    
  • We respect mutual communications, thus can share the same common information.
    
  • We activate our corporation's daily operational systems, thus can speed up activities of the same.
    
• Fulfill ones' duty at management /managers
  
  • We plan policies and ideas on our own, and follow to consolidate them into their own sections/departments.
    
  • We challenge courageously to participate aggressively in difficult tasks and show leaderships.
    
  • We find everyone's own good personality and ability in each personnel that could be utilized to help for the development of corporation's operations.
    
  • We evaluate each one in fair judgment, while aiming at the qualitative improvement of the management.
    

We solicit your kind support and patronage as ever.